It all started when Censible Marketing CEO Shimi Jay (Jacobowitz) received a text message from an anonymous text message from a Bachur (pictured left) asking for a donation for his Yeshiva. At first, Shimi thought it was a scam, but it turned out he really was collecting for his Yeshiva’s Siyum. So Shimi offered to sponsor it, and the rest is history.
“I was so moved by it,” Shimi said. “It was really a Heilig event – one of the best nights in my life.”
Shimi says he hopes to do an event like this each Bein Hazmanim.