The Lakewood Police Department will be taking part in this year’s Click It or Ticket campaign, Police Chief Greg Meyer tells TLS.

Click It Or Ticket is a high-publicity law enforcement effort that gives people more of a reason to buckle up – the increased threat of getting a ticket. Most people buckle up for safety. But for some people, it is the threat of the traffic ticket that spurs them to put on a safety belt.

In Click It Or Ticket programs, law enforcement agencies are asked to mobilize to focus on safety belt violations and publicize the stepped-up effort through news media and advertising. It is the two-pronged approach that makes these campaigns powerful: Not only are tickets issued to unbelted motorists, but the surrounding publicity ensures that people know they are more likely to receive a ticket for safety belt violations.

Jackson and other local departments will also be taking part in the campaign.

The campaign this year will begin on May 23, and end June 5.