Attention Parents: 4.3 Million Toothpaste Tubes Recalled; Kids’ Brands Included

The FDA has classified a recall of more than 4.3 million tubes of toothpaste sold nationwide, including Barbie, Hot Wheels, Crayola and My Little Pony kids' brands

The U.S. Food and Drug Administration has classified a recall covering more than 4.3 million tubes of toothpaste sold nationwide, including children’s character brands such as Barbie, Hot Wheels, Crayola Silly Scents and My Little Pony.

The recall was initiated September 10 by India-based manufacturer Pritam International Private Limited and was classified by the FDA as Class II on October 19. The stated reason is Current Good Manufacturing Practice (CGMP) deviations, meaning the products were not manufactured in compliance with federal quality standards.

A Class II recall is used when a product may cause temporary or medically reversible health effects, or when the probability of serious health consequences is remote. No press release was issued for this recall, and it remains ongoing.

The 17 recalled products, totaling 4,301,700 tubes, were distributed nationwide under the Brush Buddies, evo and ARU brand names, all manufactured for Ontario, California-based Ashtel Studios Inc.

Parents can check a tube at home by matching the brand, UPC code and lot number printed on the packaging against the FDA’s list:

Brush Buddies Barbie, Bubble Gum, 4.0 oz (UPC 8 10147 88022 5):
Lot LWP250031810502A, LWP250032571702A, exp. 02/28/2027; lot LWP250035710304A, exp. 04/27/2027; lot # LWP250037812105, exp. 06/03/2027; lot # LWP250045750310, exp. 02/19/2028; lot # LWP260055421803, exp. 05/13/2028.

Brush Buddies Hot Wheels, Strawberry, 4.0 oz (UPC 8 10147 88047 8):
Lot LWP250031810502B, exp. 02/26/2027; lot LWP250032571702B, exp. 03/05/2027; lot LWP250035710304B, exp. 04/17/2027; lot LWP260052231401, exp. 02/17/2028; lot LWP0054880903A, exp. 04/30/2028, lot LWP250035370104, exp. 12/4/2028.

Brush Buddies Crayola Silly Scents, Bubble Gum, 4.0 oz (UPC 8 50048 32731 3):
Lot # LWP240027561211, exp. 12/07/2026; lot # LWP250031970602, exp. 02/28/2027; lot # LWP250031980602, exp. 03/11/2027; lot # LWP250032381402, exp. 03/17/2027; lot # LWP250035680204, exp. 04/30/2027; lot # LWP250037682005A, exp. 06/08/2027; lot # LWP250048601811, exp. 12/09/2027; lot # LWP250051382412, exp. 01/09/2028; lot # LWP260053652002, LWP260054222502, exp. 03/31/2028.

Brush Buddies Crayola Silly Scents, Watermelon, 4.0 oz (UPC 8 50048 32730 6):
Lot LWP240027561211, exp. 12/07/2026; lot # LWP250031970602, exp. 02/28/2027; lot # LWP250031980602, exp. 03/11/2027; lot # LWP250032381402, exp. 03/17/2027; lot # LWP250035680204, exp. 04/30/2027; lot # LWP250037682005A, exp. 06/08/2027; lot # LWP250048601811, exp. 12/09/2027; lot # LWP250051382412, exp. 01/09/2028; lot # LWP260053652002, LWP260054222502, exp. 03/31/2028.

Brush Buddies Crayola Silly Scents, Strawberry, 4.0 oz (UPC 8 50048 32732 0):
Lot # LWP240027561211, exp. 12/07/2026; lot # LWP250031970602, exp. 02/28/2027; lot # LWP250031980602, exp. 03/11/2027; lot # LWP250032381402, exp. 03/17/2027; lot # LWP250035680204, exp. 04/30/2027; lot # LWP250037682005A, exp. 06/08/2027; lot # LWP250048601811, exp. 12/09/2027; lot # LWP250051382412, exp. 01/09/2028; lot # LWP260053652002, LWP260054222502, exp. 03/31/2028.

Brush Buddies My Little Pony, Bubble Gum, 4.0 oz (UPC 8 10147 88270 0):
Lot LWP240022080309, exp. 11/30/2026; lot LWP250035710304C, exp. 04/23/2027.

evo Advanced Whitening, Peppermint, 3.5 oz (UPC 8 10147 88619 7):
Lot LWP250038750606, exp. 08/03/2027; lot LWP250045152409A, exp. 10/06/2027; lot LWP250046862110A, exp. 11/11/2027; lot LWP250047640511B, exp. 12/17/2027; lot LWP250051172312A, exp. 01/25/2028; lot LWP250051182312B, exp. 01/28/2028; lot LWP260052241401B, exp. 03/18/2028; lot LWP0054880903F, exp. 03/29/2028.

evo Sensitive, Sweet Mint, 3.5 oz (UPC 8 10147 88620 3):
Lot LWP250038760606, exp. 08/05/2027; lot LWP250045152409B, exp. 10/07/2027; lot LWP250046862110B, exp. 11/15/2027; lot LWP250047640511C, exp. 12/15/2027; lot LWP250051172312B, exp. 01/27/2028; lot LWP260052241401A, exp. 03/20/2028; lot LWP260055532003, exp. 04/12/2028.

Brush Buddies Vanilla Ice Cream, 3.5 oz (UPC 8 10147 88517 6):
Lot LWP250037221405, exp. 07/04/2027; lot LWP250048151011, exp. 11/11/2027; lot LWP250051162312A, exp. 02/08/2028; lot LWP0054880903C, exp. 04/30/2028.

Brush Buddies Mint Chocolate Chip Ice Cream, 3.5 oz (UPC 8 10147 88520 6):
Lot LWP250037221405, exp. 07/04/2027; lot LWP250048151011, exp. 11/11/2027; lot LWP250051162312A, exp. 02/08/2028; lot LWP0054880903C, exp. 04/30/2028.

Brush Buddies Cookies ‘n Cream Ice Cream, 3.5 oz (UPC 8 10147 88519 0):
Lot LWP250037221405, exp. 07/04/2027; lot LWP250048151011, exp. 11/11/2027; lot LWP250051162312A, exp. 02/08/2028; lot LWP0054880903C, exp. 04/30/2028.

Brush Buddies Chocolate Ice Cream, 3.5 oz (UPC 8 10147 88518 3):
Lot LWP250037221405, exp. 07/04/2027; lot LWP250048151011, exp. 11/11/2027; lot LWP250051162312A, exp. 02/08/2028; lot LWP0054880903C, exp. 04/30/2028.

Brush Buddies Whitening with Baking Soda, Cool Mint, 3.5 oz (UPC 8 50010 84249 3):
Lot # LWP250032331302B, exp. 02/23/2027; lot # LWP250034892603, exp. 04/07/2027; lot # LWP250032581702, exp. 04/14/2027; lot # LWP250045162409, exp. 10/17/2027; lot # LWP250032331302A, LWP250047640511A, exp. 12/20/2027; lot # LWP250051162312B, exp. 01/04/2028; lot # LWP0054880903B, exp. 04/08/2028; lot # LWP260056333003A, exp. 05/15/2028.

Brush Buddies Cavity Protection, Cool Mint, 2-pack (7 oz total) (UPC 8 10147 88543 5):
Lot LWP250036560205B, exp. 05/26/2027; lot LWP250038232805B, exp. 06/22/2027; lot LWP250051182312A, exp. 02/09/2028; lot LWP0054880903E, exp. 04/30/2028; lot LWP260056333003D, exp. 05/24/2028.

Brush Buddies Advanced Whitening, Peppermint, 3.5 oz (UPC 8 10147 88542 8):
Lot # LWP250036560205A, exp. 05/25/2027; lot # LWP250038232805A, exp. 06/19/2027; lot # LWP0054880903D, exp. 01/28/2028; lot # LWP260056333003C, exp. 06/04/2028.

ARU Gum Health, Soothing Mint, 3.5 oz (UPC 8 10147 88786 6):
Lot # LWP250047850611D, exp. 12/23/2027; lot # LWP260052612201D, exp. 04/30/2028.

ARU Cavity Protection, Cool Mint, 3.5 oz (Item #88785):
Lot # LWP250047850611C, exp. 12/22/2027; lot # LWP260052612201C, exp. 3/31/2028.

The recall is listed in the FDA’s enforcement database under Event ID 99849, with recall numbers D-0053-2027 through D-0069-2027.

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