Google knows you. Maybe better than you’d like.
When people search your name or business, what they find can shape their opinion in seconds. And now, thanks to Google’s AI Overviews, the way your story is told has changed. If there’s something negative out there, it’s not just lurking in the results—it’s front and center in AI summaries.
Here’s how it works and how you can take control.
What Are Google AI Overviews?
Google AI Overviews are short summaries that show up at the top of some search results. They’re powered by AI and pull together information from various sources to answer questions quickly.
The problem? AI doesn’t forget. If there’s old or negative content about you or your business, it can get scooped up and highlighted in these summaries—even if it’s outdated or out of context.
Why Does This Matter?
Your reputation is at stake.
In a competitive place like New Jersey, your online presence is often the first thing people see. Whether you’re a business owner in Hoboken or a professional in Princeton, what Google says about you can make or break opportunities.
With AI Overviews, even small issues like bad reviews or an old article can get amplified and follow you around.
Can You Change What Shows Up?
Yes, but it takes effort.
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Request Content Removal
If sensitive or outdated information shows up, you can ask Google to remove it. This works best for personal details like addresses or legal issues that no longer apply. -
Work With Content Removal Services
Negative content about you or your business can hurt, especially if it’s fake or defamatory. A content removal service can help delete google search results to protect your privacy and reputation. -
Push Down the Bad Stuff
Create new, positive content—like blog posts, press releases, or videos. Google prefers fresh, relevant content, so it can help push negative results further down.
How Do AI Overviews Get Their Info?
AI Overviews pull from sources like:
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Google search rankings (top 12 results matter most).
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User-generated content (Reddit, Quora, forums).
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Social media mentions.
This means it’s not just about your website. What people say about you on platforms like Facebook groups or local forums in New Jersey can end up in an Overview.
Are Related Searches and People Also Ask Disappearing?
If you’ve noticed Related Searches and People Also Ask boxes showing up less often, you’re not imagining it. As Google’s AI Overviews take over the top of search results, these traditional features are becoming less prominent.
AI Overviews aim to provide quick, direct answers, often replacing the need for users to click through suggested questions or explore related topics. While this might seem convenient, it means fewer opportunities for businesses or individuals to appear in these sections—and less room for context or nuance.
For professionals and businesses in competitive markets like New Jersey, this shift underscores the importance of managing what shows up in those top organic results. With AI summarizing content directly, your search visibility depends more than ever on having accurate, high-quality information in your first-page results.
How to Take Control of Your Online Reputation
Here are a few steps to clean up your digital footprint:
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Google Yourself
Search your name or business regularly to see what’s out there. Set up Google Alerts for updates. -
Check UGC Platforms
Sites like Reddit, Quora, and even local community pages can reveal conversations about you. Address concerns where appropriate. -
Respond to Reviews
Engage with both positive and negative reviews professionally. It shows you care and helps shape the narrative. -
Keep Content Fresh
Publish articles, videos, or updates that showcase your expertise or business in a positive light.
Why AI Overviews Are a Double-Edged Sword
AI Overviews can help people find quick answers, but they’re not always accurate or fair. If you don’t actively manage your online reputation, they might show a skewed version of your story.
For New Jersey residents and businesses, staying proactive is key. From restaurants in Jersey City to realtors in Morristown, what Google says about you matters.
Final Thoughts
Your Google search results tell a story. Make sure it’s one you want to be told.
In the age of AI Overviews, managing your online presence is no longer optional—it’s essential. Stay informed, take action, and don’t let Google’s AI define you.