[COMMUNICATED] Q: Is Online Marketing currently a lucrative field to enter?
A: Yes. There is a lot of opportunity for advancement within the field of online marketing. After all, the future of commerce is online. Also, knowing online marketing helps you understand online commerce, which is vital for the owner of any online business.
Q: Please tell us about your current position.
A: I currently am the head of the PPC department at Optimal Targeting. PPC, also known as Adwords, is the way for businesses to pay their way to the top of Google searches and to get lucrative traffic to their websites.
My role is ensuring that all the accounts are performing well, onboarding new clients, ensuring that the clients remain happy and more.
Q: How did the PCS course prepare you?
A: The strong knowledge that I gained in the course definitely helped me get my position. Because I had taken this course, my boss was confident that I had the necessary skill set to take on the job.
The PCS Online Marketing Course gave me the ability to really hit the ground running. There is a lot of complicated details about the way the programs run. I came to my position with a thorough knowledge that allowed me to quickly adapt to the field.
Q: For whom would you recommend this course?
A: Online Marketing essentially has two segments, making it a good fit for more than one personality type. There is PPC, which is very data driven, and is great for someone who is analytical and loves problem solving. And then there SEO and Social, which is great for someone who is creative.
However, both segments share a common denominator: you need to be inquisitive and have a love for learning. There are so many new ideas and advancement coming out every day. In order to thrive in this field, you have to enjoy learning new concepts and be willing to adapt.
Q: Why is it important to receive proper training from industry experts before entering this field?
A: Online Marketing is a constantly evolving industry. The people that ‘in the trenches’ can tell you what works and what doesn’t; what you can ignore, and what is truly important. And since there is so much trial and error involved in this field, it is important to learn from someone ‘been there and done that’ and can show you the path to success.
If your training is based on a solid foundation, you’ll be set up to thrive and grow within this field.
For more information about the course click here http://www.pcsnynj.org/event/online-marketing-course-open-house/ or call 732-905-9700 ext 610.