TLS: Our ‘Click-it & Lick It’ Program is Back for its Third Season; Children to be Rewarded for Wearing a Helmet

click itThe Lakewood Scoop’s ‘Click-it & Lick It’ program is back for the third year! It’s simple – wear a helmet and get a coupon for a free ice cream or slush!

TLS recognized the need for increased awareness and safety in regards to helmet-wearing in Lakewood, so we decided to do something about it. But since summonses can’t be issued, we figured a treat would do the trick.

As a result, ‘Click-it and Lick it’ was born – founded and sponsored by TLS, with co-sponsorship of Sprinkles and J2 Pizza.

sprinklesIn the coming days and weeks, patrol officers from the Lakewood Police Department will be patrolling with bundles of gift cards like the ones pictured, and if they observe your child with a helmet, he or she will be receiving the card for a free kiddie ice cream at Sprinkles (located in the former ShopRite Plaza on Route 9), or a free slush at J2 Pizza (located in the same plaza). It’s that simple!

j2 jpegIn addition to the positive reinforcement aspect of the program, we felt the program will also increase the comfort level of children when approaching police officers to report a crime, suspicous behavior, or G-d forbid if the child is lost.

click it and lick itIMPORTANT NOTICE TO PARENTS: This program is specifically being done in conjunction with the Lakewood Police Department for security and safety reasons. Cards will ONLY be given out by patrol officers in a MARKED police car. No private citizens whatsoever will be distributing these cards. Children should be told never to approach a stranger’s vehicle – even if he or she claims to be from the Law Enforcement community. If you see someone other than a police officer attempting to give a child the ice cream card, please report it to the LPD & TLS immediately.

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  1. can officers go to neighborhoods that were not circulated previously? Every year we are on the lookout but our area seems to be forgotten 🙁

  2. Same for raintree!!! My kids ALWAYS wear helmets!! I end up taking them for ice cream. But they would think its cool to get from an officer!!

  3. same goes for ridge/east 5th area…….never seen the cards being given out in this neighborhood. 🙁
    agree with #3 it’s not about the ice cream, it’s about getting the card from a police officer.
    thank you though for encouraging wearing helmets! 🙂

  4. My kids wear a helmet every time they ride their bikes. If they don’t I take away the bike. Period. End of story. This is a very well-intentioned initiative but I honestly prefer my children not be rewarded with ice cream for doing something so elementary. If they don’t get the ice cream card do they stop wearing a helmet?
    Do you reward your kids every time they wear a seatbelt?

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