The Hows and Whys of Glattplay: The New Toy on the Block

[COMMUNICATED] When you think of summer Shabbosim or gloomy rainy days, what comes to mind?

Long hours spent trying to find something fun and fulfilling to do! But how many books can you read, how many paint-by-numbers can you do before you realize: You’re bored.

Enter the Shpielman family, courtesy of Glattplay.

In the Beginning

Eytan Siboni loved to create things. Inspiration would strike and he’d be off to his workroom, designing, building, and refining his designs. He tried many different things, some becoming large successes, some resting forever as ideas sketched on paper. And then one day, in a small apartment in China where he lived with his wife and children purely for the sake of research, inspiration struck again. And this time, he ran with it. You see, Eytan realized that while there are various wonderful toys for Jewish children, there was no toy that was detailed, nothing that could help children envision their futures, act them out, and dream big while playing. So he started to carve.

What Came Next

Eytan carved and carved. And when he finished, he was holding a figurine so detailed, so beautiful, that his investors thought it should be a museum display. But that wasn’t Eytan’s dream. He wanted to make a toy, something playful and fun. But he still wanted it to retain that admirable beauty, that exquisite detail. And so he worked on it. There were many many many false starts. But he was stubborn. Jewish children would have a new toy to play with. At first, the material wasn’t quite right. The next shipment had some hat malfunctions, namely that the hats didn’t fit on the figures’ heads. The next batch had heads that didn’t stay on the figures’ shoulders. But finally, after long months of trial and error, Eytan hit the jackpot. The formula was exact, the shipment was perfect. And the Shpielman family was born.

It’s a… Shpielman!

If you want to meet the Shpielmans, visit our beautiful website, where you can learn about each individual character, their likes, dislikes, ages, and names. Watch clips of the Shpielmans preparing for Purim and lighting the Chanukah licht. Coming soon, you can read all about how the Shpielmans come to life and save the day in a beautifully illustrated 200-page comic book, in both Hebrew and English. If anything can trigger young imaginations, it’s the mystery life of their toys after the lights are turned off and the owners are in bed…

So order your very own Shpielman family today!


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