Target is reportedly considering implementing a new paid membership program for its customers similar to ones currently in use by Amazon and Walmart, according to a new report.
Details about the program, including the pricing of the membership program, were scarce, and Target Corp. has not commented publicly on the report, which was first revealed by Bloomberg News.
According to the report, the program, referred to internally as Project Trident, would be a makeover of Target Circle, the current free loyalty program in use, but will add in deals and rewards for purchases made by users
The program is expected to launch in the next few months.
Target has faced months of declining sales following a controversy over its Pride Month assortment last year, when it pulled some products after pushback from consumers who were offended by the placement of the products.
An annual membership for Amazon Prime membership costs $14.99 per month, or $139 per year, while Walmart Plus offers plans for $12.95 per month, or a yearly plan for $98.