Small American Business Economics: AI and Social Media Marketing

Businesses of all sizes have been moving their goods and services over into online environments for quite some time now. With the modern consumer having more diversity than ever before, it’s easy to see why it’s important to keep your finger on the pulse. 2023 is a turbulent time in terms of small business economics in the US, and automated tools and social media marketing are significantly impacting the way things are operating.

How can AI be of use to small American businesses? 

One of the biggest areas seeing change is automation. It’s now easier than ever for virtually anyone to set up a business online and make use of a host of automated tools and AI software that has the ability to not only minimize the hard work and effort involved with various business processes, but also improve accessibility. In recent years, it is no longer imperative for business owners to have any form of formal education or even industry expertise when choosing a niche. From sending automated emails, to scheduling social media posts online; you really can do anything at the click of a few buttons.

These aren’t the only AI tools on offer, and more and more individuals are turning to AI photo and video editing software, including tools like GIF makers, to generate the highest quality digital content to showcase their goods and products, share business news and events, increase brand awareness, and more. With free editing tools that are powered by highly-intuitive, fully-developed AI protocols, CapCut is one of the leading providers on the web that can help you to create the content you need in as little as a few seconds.

What is social media marketing? 

Advertising isn’t a new concept for businesses, and while digital marketing has been around for well over a decade, it has been moving into new environments in the last few years. Social media platforms are now used by 4.9 billion people across the world and developers have worked hard to bring nothing short of the most innovative and accessible services to users of all ages and from a host of demographics. The rise in social media influencers and the ability to make purchases through the top social media apps now means that around 80% of social media users click through posts and make purchases via sites like Facebook and Instagram. And as this trend is set to grow, social media marketing is an extremely important aspect of a small business’s success.

Social media marketing and AI functionality 

As AI has such a diverse range of applications, use cases are cropping up more often in social media marketing campaigns and are having a significant impact on small businesses across the US. It is a key piece of business economics when considering the fact that individuals shopping online are likely to be looking for a more personal experience – and this gives small businesses leverage over larger corporations that will be lacking more human and down-to-earth capabilities in terms of interaction. For example, big brands will have an established name and will promote offers to a generic consumer base and won’t typically respond to queries made on social media posts, whereas smaller businesses are far more likely to be run by individuals who will respond either directly inline or via personal message.

As AI is making it so simple for the average user to create stunning imagery and video content that can rival even the most talented graphic designers, it is becoming increasingly difficult for consumers to tell the difference between a well established brand and a new niche name. As anybody can use anything from photo colorizers to photo restoration tools and even video editing software that produces professional quality results in seconds, the potential for ecommerce is becoming even more diverse.

The ability to curate the right social media marketing strategy 

One of the great things about social media is that not only are businesses able to connect with audiences around the world and advertise their goods and services in entirely new environments, but they also provide some unrivaled insights and statistics than other physical or digital portals. This means that businesses will be able to do some cursory research on their chosen demographic and a host of specific marketing statistics, run a test marketing campaign, and then utilize a host of metrics to define areas that excelled and ones that underperformed. From here, a more tailored strategy can be designed and implemented to improve efforts. With AI added into the mix, the time spent doing this will be minimized and the costs will be significantly lower than traditional marketing. This means that social media marketing can be extremely viable for small businesses that are hoping to attract, engage, and retain audiences, increase sales, and meet the goals and aspirations that they set.

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