RLX Gaming, the U.S. branch of Malta-based Relax Gaming, has reached a content-supply agreement with Hard Rock Bet Casino. The partnership will see RLX Gaming’s extensive library of in-house and third-party iGaming titles made available to players on Hard Rock Bet’s top-rated app.

Announced in early September, this arrangement adds another major supplier to Hard Rock Bet’s catalog. A curated selection of RLX Gaming’s portfolio of content, including top-performing slots such as Temple Tumble, The Great Pigsby, and Bill & Coin, is set to go live alongside a selection of the studio’s latest releases. The partnership with RLX significantly increases the range of licensed casino games accessible through Hard Rock Bet’s app and website.

What The Agreement Delivers, and Where It Fits

Hard Rock Bet Casino now offers more than 3,300 games in its top-rated online casino platform. The deal with RLX is expected to broaden the operator’s library with titles using modern slot mechanics. This includes games with Megaways-style reels and cascading wins, as well as additional video slots and table games.

The content-supply arrangement will see RLX supplying the titles and Hard Rock Bet Casino deploying them to its New Jersey player base. 

The move arrives as iGaming players are increasingly seeking out and sampling a wider mix of online options across licensed apps and alternative channels. Consumers tend to compare regulated apps with crypto-focused sites for different payment methods and promotional offers. For example, players often visit bitcoin casinos as they offer faster, lower-cost transactions with greater privacy compared to traditional casino apps that rely on bank cards or e-wallets.

Hard Rock Bet’s Supplier Network and Platform Scale

Hard Rock Bet Casino has grown its library through direct supplier agreements as well as aggregation partnerships. Industry coverage and operator updates list the platform as having more than 40 third-party content providers. A recent report put the figure at 43 partners studios. Light & Wonder, IGT, White Hat Studios, Aristocrat Interactive, and Evolution, amongst others, were named as examples. Such a vast variety supports a mixed product offering, which includes video slots, virtual table games, and live dealer content.

The popular casino operator’s content library has expanded exponentially since it launched its combined sportsbook and casino platform in August 2023. Hard Rock Bet reported surpassing 3,000 unique titles in the middle of 2025. This came after a sustained streak of monthly additions averaging about 100 new gaming titles per month. The RLX agreement continues that flow of new content.

New Jersey iGaming Market Context

New Jersey’s online gambling market continues to break records. In mid-August, the Attorney General’s offices announced New Jersey’s Gaming Revenue Results for July 2025. According to this report, the state’s casinos and partner operations recorded $247.3 million in online gambling revenue for the month. This is a 26.6% increase over the revenue generated in July 2024. The report showed year-to-date online casino revenue reaching almost $1.63 billion through July 2025, a 23% increase from 2024.

With this boom in a very competitive market, operators are constantly seeking to expand their content libraries with fresh games. Innovation in the sector is seeing the variety of online casino styles growing.

Hard Rock Bet’s new content partnership follows other recent deals by Relax Gaming’s American arm. RLX Gaming, as the U.S. brand of Relax Gaming, acts as an aggregator of in-house and third-party studio content.

RLX first entered New Jersey late in 2023 after securing a vendor transactional waiver and launching via a partnership with BetMGM. In 2024, the Malta-based operator extended its reach by signing with the new PlayStar Casino. Earlier in 2025, it also forged a content deal with DraftKings’ casino operations. The Hard Rock Bet deal follows the same aggregator model, whereby one integration brings many studio titles to a licensed operator.

The aggregator approach is common in U.S. regulated markets as it streamlines approvals and technical integration. Operators can add many different studios’ titles through a single partner and so reduce repeated vendor onboarding steps. For suppliers, placement on a major operator app provides immediate exposure to a licensed player base.

Since its debut in 2023, RLX continues to pursue additional U.S. partnerships to extend distribution across regulated states.

Why New Jersey Remains a Priority

New Jersey remains among the largest regulated online casino markets in the United States. The state is often used by suppliers as a launch point for their U.S. expansion.

State reporting and industry coverage have documented continuous growth in iGaming revenue through 202 so far. The size of New Jersey’s casino market and its regulatory clarity make it attractive for casino operators and content providers alike.

New Jersey requires providers to secure approvals or to operate through approved aggregator partners to supply games within their borders. This regulatory pathway has influenced the rollout patterns of many online casino suppliers. The latter often seek transactional waivers or regulatory authorization before forming operator partnerships.

For officiators, adding an approved aggregator is a low-friction way to add new content while at the same time keeping required safeguards in place.

Commercial and Player-Experience Implications

For Hard Rock Bet, the RLX supply agreement is essentially a content diversification play. More suppliers translate to more title offerings for players, which operators can use in personalized and curated lists, promotional rotations, and loyalty campaigns.

A constantly growing bouquet of titles can help retain customers who respond to new releases or to promotional offers tied to specific games. For RLX and the studios on its platform, distribution on a major app like Hard Rock Bet accelerates audience reach. It also supports studio growth in the U.S. market.

Market watchers and industry regulators will likely monitor whether a steady influx of aggregator content changes measurable player behavior. This would include time spent on a site, cross-play between casino and sportsbook product offerings, and response to marketing and promotions.

The immediate, visible outcome for New Jersey players is practical, though. We are receiving more licensed games delivered through a single, regulated app.