Reader Submitted: Chewy Granola Bars Sold At Target Not Certified By OU

My wife was in the Howell Target about a month ago and noticed that they were selling Nature Valley Dark Chocolate & Nut Trail Mix Chewy Granola Bars with a OU on them. She was very surprised because she didn’t think that any of the Chewy Granola Bars were kosher pareve.

When I called OU they said that it is a mistake and they will take care of it. They subsequently posted the following notice on the OU website 

July 05, 2012 Kosher Alert Nature Valley Brands: Nature Valley. Products: Dark Chocolate & Nut Trail Mix Chewy Granola Bars. Company: General Mills, Minneapolis, MN. Issue: This product is not certified by the Orthodox Union. Some packages mistakenly have an OU on them. Corrective measures have been implemented.

My wife was in target again today and noticed that the boxes with the OU are still on the shelf. I just want anyone who might think of buying them to be aware that they are not certified kosher.

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  1. Well if a month has passed apparently the OU’s “corrective measures” weren’t enough. You should call the OU and ensure that it is taken off the shelves.

  2. Call Howie Katzenstein at the OU immediately at 212 613 8169 and request that additional resources be placed by the OU to deal with the fact that there was not a withdrawal of product from the market.

  3. Why does the product have to be removed ? Put a sign at the display stating that its not certified. Thats all. Theres nothing wrong with the product. Its not like it has e coli or something

  4. I am sure that there are people who will like to buy that don’t require it to be OU, the product is not rotten it still can be sold.

  5. POolicy of the OU or any company is when something is milabeled it must be removed inorder to get the proper labeling. Can you imagine if you are allergic to milk and it dosnet state that there is milk in there?? one can be sued for that.

  6. To #3 if it’s in one location chances are it’s in others as this is a national kind of product. To #4 if it’s unauthorized and companies don’t have to do a recall regardless of it’s actual kosher status they are showing a disregard for the unauthorized use of a trademark. If the trademark is not protected then the symbol is not worth what it’s supposed to be as companies don’t have a fear of unauthorized use.
    This can actually have a direct effect on whether one may be allowed to rely on such marks to ascertain kosher status if the symbol is not protected well enough.

  7. By the way, if the product had a plain unauthorized OU without a D and actually had milk in it, it may be in the best interest of the company to do a withdrawal of the product to avoid any potential liabilities as a result of a consumer with a milk allergy consuming the product. Perhaps calling the company directly and pointing that out may be more effective than relying on the kashrus agency to do it as can be seen by the fact that the product is still on the shelf. I would still tell you that in addition to calling the company, do reach out to the kashrus agency and update them that it is still on the shelf.

  8. There is nothing wrong with the product except that it’s not kosher. Therefore it is not subject to any type of recall. As was stated earlier a sign saying the product is not approved and anyone wishing to return it for a refund would be sufficient. End of story.
    There are too many other things of more importance to worry over.

  9. Just purchased THIS WEEK at Shoprite – I’m going to return and let them know to pull it from their shelves. Unbelievable that it’s still out on the shelves a month later!

Comments are closed.