PHOTOS: Gelbstein’s Bakery Expanding Under New Management by Elegant Desserts

Gelbstein’s Bakery, a fixture of downtown Lakewood, is now under new management and expanding.

The bakery is now under the management of Elegant Desserts, owned by brothers Yumi and Shmilu Weisz, of Brooklyn.

The transition began this month, and over the past couple weeks, the bakery has already rolled out dozens of new products, and growing.

”We are in middle of transforming this place to become a one-stop-shop for all your bakery needs, including gift platters, candy, and more,” says Mr. Weisz. “Whether you’re shopping for Shalom Zachor, Kiddush, Bris, Bar Mitzvah, Sheva Brachos for your host or anything else, we have it all.”

The bakery now also features alcoholic ices and multiple other freezer items.

“We’re continuously adding new and exciting items, and look forward to welcoming you with the same great service as before,” says Yossi Goldstein, the store’s manager.


This content, and any other content on TLS, may not be republished or reproduced without prior permission from TLS. Copying or reproducing our content is both against the law and against Halacha. To inquire about using our content, including videos or photos, email us at [email protected].

Stay up to date with our news alerts by following us on Twitter, Instagram and Facebook.

**Click here to join over 15,000 receiving our Whatsapp Status updates!**

**Click here to join the official TLS WhatsApp Community!**

Got a news tip? Email us at [email protected], Text 415-857-2667, or WhatsApp 609-661-8668.


  1. As an old-time Lakewood guy who started going to Gelbstein’s with his mother in the early 1960’s, this brings on some nostalgia about the people who owned and worked there, their specialty items and small things, like being offered a cookie just for being a cute kid. Like most stores we frequented (Moss’ appetizing, Monesson’s fish store, the Produce store on second street with the sawdust on the floor) everyone knew each other by name, so shopping there was a warm and friendly experience.

    I remember that, when you asked for a loaf of bread (our favorite, rye w/seeds, sliced) they put it in the slicing machine and cut it right then. The Challahs from Gelbsteins were heavenly, as I later learned was due to their original brick oven. Favorite specialties were rum cake (with real rum), apple strudel, brownies with lots of walnuts, marble cake in big sheets cut to order, eclairs and amazing napoleons. While some of the bakeries and retailers of these things do a pretty good job, no one is taking the time or the expense to do it like Gelbstein’s did back in the day.

    • I also remember those days. I remember when it became the first shomer shabbos bakery in Lakewood. Loui Friedman used to get challos from NY every week and then decided to buy Gelbsteins with his partner. The people behind the counter used to ask you if you wanted the Challah sliced…That was in the 70s.

Comments are closed.