Lakewood Shoprite’s Kosher Experience Manager Ephraim (Freddy) Chase tells TLS the initiative, which was in the works for months, is to accommodate the large chain store’s thousands of Frum (Orthodox Jewish) shoppers – many of whom complained about the inappropriate and provocative magazines prominently displayed at each checkout counter.
“In response to the overwhelming requests from our religious customers shopping in our store, Shoprite has taken the initiative to accommodate the shoppers to ensure they are not inadvertently exposed to inappropriate material,” says Mr. Chase.
About 65% of Lakewood Shoprite’s customers are Frum, Chase says.
In addition, Chase says, the store has changed the music to classical music.
“We’re attempting to create a pleasant atmosphere for the large customer base, while ensuring we don’t offend the other shoppers,” says Chase.