Lakewood Township Mayor Menashe Miller has announced a Township-wide logo contest to create a new logo for Lakewood Township. The contest is open to all Lakewood students. The winner and runners-up of the logo contest will receive a gift card and name recognition from the Township. Submissions can be personally delivered or mailed to the Mayor’s Office, 231 Third Street, Lakewood, N.J. 08701; or e-mailed to [email protected]. The deadline for submissions is Thursday, March 31.
Mayor Announces Township-Wide Logo Contest
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wow!!! this is gonna be major. Hope it will have Lakewoods name in it- unlike blue claws.
Will someone please tell me what is wrong with the logo the town has now??????
Can you give a clue as to what you are trying to achieve with the logo? What are you going to judge it on? A professional has a long list of questions they ask before he or she tries creating a logo. What you need is a creative brief.
If you need help writing one up…. you know my number.
Mr. Mayor, what happened to our tax monies / UEZ $ spent on the 2010 re-branding project?
stop waisting money and keep the logo as is!!!!!
Lakewood – Where everything is better on a bagel
Lakewood – We can drive better!
Lakewood – Hatzalah saves all of God’s creations
Lakewood – Our crimes are virtually non-violent
Didn’t the township hire a company last year to do just this??? I thought it was a waste of money then and now its obvious! We have more pressing issues in this town, why bother with such a petty issue such as a logo?
hellllloooooo….. THIS IS NOT COSTING ANY $$$$. Thats y a company was not hired to do it. They are asking the public. stop complaing!!
TO #2 there is nothing historical left standing in Lakewood
To #6 Lakewood —- Home of the world largest stop signs.
Lakewood —- Home of the most mini vans.
I can go on and on.
As others have asked, wasn’t Park Ave hired to rebrand Lakewood last year? And Yaakov Weiss is right a logo is not just a pretty picture. It needs to carry a message – not quite what you ask a bunch of students to do.
I agree to Yaacov Weiss, TUG Branding.. Can’t ask for a logo without answering some basic questions of your needs.
Yes, number nine, you can go and on…
But it is originality we are looking for, like, Lakewood – The town where most bloggers don’t use spell check.
How about having the kids design Traffic posters, like wear seatbelts, don’t leave kids in the car, don’t talk or text, obey traffic signs and signals, both pedestrian and vehicles, lock up your strollers and bikes and doors and windows, etc., etc.. Give them a prize while your at it for best visual, best slogan, etc. Make it cash like a $100 or one of those huge publicity checks.
Then this this would be a great and beneficial community safety awareness project for the kids and the adults instead of a waste of creative energy on a new logo, which will then cost a fortune to rebrand every municipal sign, truck, car, stationery and on and on. Make this really work for the Township the winner’s work can be displayed in the libraries, post offices and all the stores for a lot less money. Put them on the Blue-Claws sign while you’re at it. Get Pine-Belt on board. I’m sure you can find loads of sponsors.
to all wonderful slogan suggestions, they’re looking for a new logo (i.e. to replace the horse and carriage logo), not a slogan.
There are a few branding / marketing professionals in Lakewood. Not graphic designers, marketing people. Why don’t they reach out to professionals to do this.
This is a contest for children of Lakewood- it’s about taking pride in your community and giving them something to be excited about. Why do people have to complain about the simplest things??
Why isnt the contet open to all? Why only students? It may be very nice to recognize students – but this logo is here to stay and it will reperesent Lakewood. It think there are other ways you can recognize what students do without having such a long term effect.
“hellllloooooo….. THIS IS NOT COSTING ANY $$$$. Thats y a company was not hired to do it. They are asking the public. stop complaing!!”
Well I got news for you it is gonna cost us something. Look at all of those Township vehicles, letterhead, envelopes, signs, business cards, etc… that have to be changed over to the new logo. Who do you think is gonna pay for that….. we the taxpayers of Lakewood will end up paying for all of it. In a time where budgets are tight, talk about layoffs, pay cuts, etc… do really need to be looking at changing the Township logo? If the Township has all of this money hiding under a rock then spend the money where it really belongs.
I’m a professional and I’d be willing to coach the kids according to #13 and let them have their day and recognition. Let’s give them some instruction on graphic design, copywriting for their posters as a special treat during English time. Dump the logo idea, it’s useless and too expensive in the long run. Let’s do it. TLS knows how to reach me if you’re serious and want to give something back to the community. TLS can put the results in the ad space with a simple Flash animation. We can also have the kids do safety spots on Kol Berama with minimal home computer audio production equipment that will sound professional. Who’s on board?
Leave the current logo! It’s fine the way it is “classy and dignified”, it doesn’t need a slick tasteless replacement. Beside’s, what will a new logo accomplish? Companies and families are not going to move here and crime and congestion will not go away because of a new logo.
* Lakewood the place were all your dreams come true (in your dreams)
*Lakewood like a graveyard “eventually you end up here”
*Lakewood were being cynical about Lakewood just makes you more of a Lakewooder
the current logo is dowdy – needs modernizing- needs to show that Lakewood is fresh & modern. The concept is easier to understand than a blatt gemorra. Then again, maybe many of you can’t understand a blatt gemorra either.
of course this will cost, signs, letterheads, cars etc. will be changed.
what’s wrong with the old logo, we do have a history!
# 22 you are nuts
dowdy? maybe your dowdy! this is lakewood ,not new york. I think that the current logo is just fine. it represents and is historical in it’s nature.
you don’t see any other towns changing their logo!
are you loco?
but if they want a logo, the horse is out, how about a baby carriage…
I’m sure they can get bugaboo to sponsor it
Why does lakewood have to stick out all the time. Do you know how many towns, cities, boros, etc.. have kept their logos for years, decades, centuries and never once thought about changing it, but of course lakewood has to be different and stick out and think about changing a logo in a hard economical time where everyone else is trying to figure out how to just pay the bills, salaries, etc… To think here we were last year and just a few months ago looking at shutting down a dept, laying off employees, changing medical plans to save money and wondering how we are gonna make a budget work and now we want to spend money and change our town logo. I can hear and see our neighboring towns people laughing at us now, hmmm that gives me an idea how about the new town logo be a court jester we always do seem to make people laugh with how this town is being run.
If the logo needs to be changed, why are you leaving it to non-professionals and kids for that matter? Are you are just looking for ideas, and are planning to have a pro design the logo from the winner? I agree with #19 professional. A lot of expertise goes into making a logo and a Logo is an important first impression – give the kids other ways to express themselves.
Since when are kids on the Internet anyway?
Naarishkeit, the boys should be learning mishnayos and the girls helping their mothers and doing chessed.
I do professional branding and I think this would be a grate idea. Some times random and out of the box can be better than with a plan.
#29: Your copy needs a spell check unless you come up with stuff like “Mixed Nutz” or “Pomegranite” (that’s a counter top, right?) I’m paying for pro, not “random”. Out of the box can be good but out of this world is better! Next job hire your kid as Art Director. I dare you plus I double dare you to tell your “Niche” clients who your new AD is. They better be “Nice” clients. Or is that your copy style again. Personally I like “Nice Branding”. Sounds more honest and less Lakewood “elegant”, “sophisticated”. Ut Azoy!
BTW “grate idea” is not bad. All you need now is a client who has a hat that when you wear it and look at a piece of cheese and concentrate, zip, it’s all grated!!! How’s that for “out of the box”? Or is it out of my mind. You have to say it’s creative though, ba-da-bing.
this isnt a bad idea!
” Lakewood, Where Crosswalks Mean Nothing”
” Lakewood, Where the Laws are not Kosher”
” Lakewood, Where Everyone can Pick up an Illegal”
” Lakewood, Enough Said”
The concept is an exceptional idea. My history lessons are focusing on a verity of cultures. Most of my students are lower functioning, but they relate very well to the concept of people from different backgrounds.
I introduced this concept of creating a logo to incorporate the entire Lakewood community. One student called out ”yes morah, lets make a tree with many different branches”. So that’s exactly what we did, our class (with the help of our in-house art teacher) draw a logo with all types of hands reaching into the tree. The excitement and smile on my student’s faces were radiating with pride and joy!
What an educational grate idea, that doesn’t cost our taxpayer anything. We take pride of our township and hope to be the winners!
no new logo!
I like the currrent one. It is historical and brings to mind a simpler era. (although I cant say if it was in fact simpler cuz I was not there)
how about a townhouse, a minivan and a dead tree?
Leave the logo ALONE there’s nothing wrong with it stop trying to change EVERYTHING in the town
Normally I dislike the grammar police type of comments, but # 36, please tell me that “verity of cultures” and “grate idea” were typos. If you are a teacher, that is a bit disturbing.
Across the front of Lakewood HIgh School, there is a slogan that reads: “Lakewood- We are Somebody.” How pathetic is that?
How about “enter at your own risk.”
A reply to number 8. You’re correct that the designing of the new logo isn’t costing anything but do you think that the logos on all the municipal vehicles, signs and letterhead, etc is going to change itself or be free for that matter?