As I watched a video clip of the deep cleaning going on at Gottlieb’s in Williamsburg ahead of a possible visit by Trump today, I had a thought and figured I’d share it.

The owners, eager to make a good impression, are scrubbing every surface and polishing every fixture – both inside and outside the old shop – in preparation for the President’s visit.

This scene reminded me of a far more significant and personal cleansing process we undertake each year, going on now during the month of Elul.

As Rosh Hashanah and Yom Kippur approach, we embark on a journey of introspection and self-refinement, cleansing our souls and hearts in preparation for the guaranteed King of Kings’ presence and judgement.

Just as Gottlieb’s is meticulously cleaned to possibly welcome the President, we too strive to purify our thoughts, words, and actions to welcome the Divine Presence. We reflect on our past deeds, seek forgiveness, and recommit to living a life of righteousness.

In this sense, the President’s visit serves as a powerful reminder of the greater significance of our own spiritual cleansing process ahead of the Yomim Nora’im.

Wishing you a meaningful and transformative Elul.

Editor’s Note: Shortly after this post, we learned that the Trump visit was cancelled due to the Petirah of the owner, R’ Shalom Yosef Gottlieb Z”L, who was Niftar today at the age of 75. Baruch Dayan Ha’emes.

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