For the First Time Ever: Hasagot Institute brings FranklinCovey’s 7 Habits of Highly Effective People to the Frum Community

Ad 2-page-001[COMMUNICATED] Shmaya Mittleman and his partners at their Brooklyn real estate firm were successful, but they realized that even the most competent person would not have continual and steady success unless they could effectively lead themselves, influence, engage and collaborate with others as well as continuously improve and renew their capabilities.

A friend recommended reading Steven Covey’s classic-The 7 habits of Highly Effective People, and Shmaya was hooked.

“Having a clear personal vision and managing your time effectively is one of the biggest challenges for managers in the modern workplace. With businesses under pressure to deliver more for less, and the rise of smartphones, laptops and hands-free headsets ensuring that we are always on call, managers can find themselves pulled in different directions on a daily basis.”

So, with so many demands on your time, how can you ‘cut through the clutter,’ decide which activities are the most important and ensure that you give them your best attention?

Enter The 7 Habits of Highly Effective People Training Program – the world-renowned training program developed by international organization, FranklinCovey that promises greater productivity, improved communication, strengthened relationships, increased influence, and laser-like focus on critical priorities to help managers to make the most effective use of their time.

Shmaya reports that he had always wanted to take the program in a frum setting, but that it wasn’t available.

Well, now it is.

Hasagot Institute was founded to provide high-quality, proven educational concepts in the self help and personal development industries. All their courses are presented by certified Covey facilitators, in a format customized for the Orthodox community.

Shmaya feels that the techniques he learnt through the workshop, which took place over five days at the Hasagot offices, have enabled him to be more productive and given him new skills to utilize in the workplace. “I’ve definitely changed the way that I prioritize certain aspects of what I do,” he explains. “In that respect, it’s made me more organized. It has put certain issues or subjects into perspective and allows me not to get bogged down with stuff that’s not relevant.”

While the 7 Habits training (often referred to as ‘Covey’) has helped him in a variety of areas, Shmaya highlights improved time management as the most important impact it has had on his performance. “I use the Covey techniques in planning my day, week and my month,” he explains. “It prevents me becoming distracted by things that aren’t relevant to the moment. For me it was really about better time management, and perhaps a little bit more on listening. It’s freed me up to concentrate on things that are more important.”

Shmaya’s managing director has also noticed a difference in his performance: “I’ve seen a number of subtle changes in Shmaya’s behavior which relate to the 7 Habits framework. He does more planning with his team – ‘start with the end in mind’ – and is very focused on win-win situations. He has also started to really develop his active listening with his team.”

As part of the program, Shmaya also received the 7 Habits book, CD, time planner and other supporting materials to help him refresh and implement his learning on an ongoing basis. “I have found the calendar and diary really useful in planning my time,” he says. “I’ve also found the ‘time management matrix,’ really helpful– actually, I use that all the time!”

So, what would Shmaya say to other people considering taking the 7 Habits program?

“I would tell them that they’ll get shown a way to actually become more effective, and improve their performance immensely. Not only will their performance benefit from it, but they will also benefit from it personally. I would definitely recommend that a lot more people do it– the more people that are using it, the better. I would definitely recommend for businesses to put their teams through the program.”

The 7 Habits of Highly Effective People is currently available through Hasagot, in partnership with FranklinCovey. The program has been specially adapted for the frum community and is now available in Lakewood, Brooklyn and other locations in the tri-state area.

Limited space is available so sign up today! You don’t want to miss this amazing opportunity. 

Register now at


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 You didn’t come this far to only come this far.

(By fwd/NYC Marketing, Lakewood, NJ)

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  1. this is amazing! I work in public accounting and we have a mothers group meeting every week with a child psychologist, (in our NYC office). Not one meeting goes by where Covey is not mentioned 🙂 There are a number of his books, 7 habits of highly effective families, 7 habits of highly effective parents etc…. highly recommended.

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