Expert Discusses Major Trends in the Personal Care Industry

Currently, the personal care industry is poised for significant growth, driven by advances in technology, changes in consumer preferences, and global economic factors. According to research, the global cosmetics market is expected to grow from $507.8 billion in 2023 to $758.4 billion in 2027, with a CAGR of 10.3%. 

When we talk about this market, there are numerous growth trends. To better understand the subject, we spoke with Kapim Bagga, Director of R&D Dettol PC, Reckitt, an expert in the field, who detailed various characteristics of these trends. 

To start, Kapim mentioned that advances in AI (Artificial Intelligence) and machine learning are enabling personalized skincare solutions, allowing consumers to receive products tailored to their specific skin types and conditions. “Tools like skin analyzers and apps that recommend products based on individual skin profiles are becoming increasingly popular,” he added. 

Continuing on the topic, the professional with over 16 years of experience in R&D (Research and Development) at companies such as Reckitt, Dow Corning, and Unilever, where he held various roles in India, Japan, Indonesia, the US, and Singapore, highlights digital transformation within this theme. 

“The rise of e-commerce and digital marketing is transforming how consumers discover and purchase beauty products. Virtual try-ons, augmented reality (AR), and social media influencers are playing crucial roles in this transformation. Brands are leveraging these technologies to increase consumer engagement and provide a more immersive shopping experience,” he emphasized. 

Another major trend cited by Kapim Bagga is Eco-Friendly Packaging. On this, the expert reports: “There is a strong push to reduce plastic waste and adopt eco-friendly packaging solutions. Brands are exploring options like biodegradable packaging, refillable containers, and minimalist designs to reduce environmental impact.” 

Yes, the production of cosmetics with eco-friendly and organic ingredients is today a significant and growing trend. Consumers are increasingly seeking products that are not only effective but also eco-friendly and sustainable. According to Kapim, who currently leads the global product development team for Dettol personal care (liquids and out-of-home) based in Singapore, he explains what drives this major trend: 

“Increased Environmental Awareness: consumers are more aware of the environmental impact of their purchases and prefer brands that prioritize sustainability; Health Consciousness: there is a growing demand for products free from synthetic chemicals, parabens, sulfates, and other potentially harmful substances; Certifications and Standards: certifications such as USDA Organic, ECOCERT, and COSMOS standard are gaining importance as consumers seek verification of the ecological and organic integrity of products; Corporate Responsibility: brands are increasingly committed to corporate social responsibility (CSR) initiatives, including sustainable sourcing, ethical labor practices, and environmental management.”

Kapim began his career at Hindustan Unilever Limited in 2007 after completing his master’s in pharmacy from Mumbai University and joined Reckitt in 2012, after a two-year stint at Dow Corning. The expert has delivered various innovative, consumer-winning, and commercially successful product proposals in personal and surface hygiene. Some notable examples include a personal hygiene line with 100% plant-derived actives (bar soap and liquid soap), sustainable powder liquid soap, the first effervescent toilet bowl disinfectant tablets, ECOCERT In-the-bowl (ITB) toilet bowl cleaner, self-adhesive ITB wrapped in PVOH with 99% less plastic, long-lasting toilet bowl cleaner, and Gemini surfactant-based makeup remover. 

Thinking about this subject, it is clear the importance of product innovation, always keeping in mind how the consumer is evolving every day. On this, Kapim adds: “Today’s consumers are more informed and discerning. They seek products that align with their values, such as sustainability, cruelty-free testing, and ethical sourcing. They demand transparency and are willing to pay a premium for products that meet these criteria. Thus, brands must communicate their values clearly and authentically to build trust and loyalty.” 

Finally, with so many changes and new trends in this market, Kapim Bagga concludes on the topic: “The personal care industry is going through a transformative phase characterized by a focus on sustainability, technological advancements, and evolving consumer preferences. Embracing these trends and innovations will be crucial to remain competitive and meet the demands of a more conscious and connected consumer base,” he concludes. 

Author: Nathalia de Andrade

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