Discover How to Update Your Website for the Best Results

Your website may have been serving you wonderfully year after year as a destination for your audience to hop off of social media and onto your piece of digital real estate.

But assuming that your site is functioning properly is a whole lot different than knowing for sure that it is up-to-date.

Whether an organization is big or small, it makes no difference when it comes to conducting a thorough audit of your site, from page to page,  checking for issues such as:

•    Broken features, plugins, and links to other pages

•    Formatting and/or style issues

•    Incorrect user information.

•    Missing or poor quality content/images

Every page has the opportunity to make a strong first impression, which could prevent a customer from moving forward if they keep clicking on dead links with nothing attached to them.

Ensure that your content is organized, and make sure you create a backup of everything before you make any changes.

Here are other ways to discover how to update your website for the best results using proper technical SEO (search engine optimization) methods that can optimize your website and server to improve the digital search engine spiders that crawl around it in order to index it for better Google rankings for your site.

Initiate A/B Testing  

Now that you know that everything is up-to-date, determine whether your site is as effective by going through with A/B testing, a technique that involves creating two versions of your web pages and testing them against one another.

In this A/B testing phase, you could have visitors randomly sent to one page or the other and keep track of which version gets the most clicks.

Nelio A/B Testing is a quality plugin for WordPress users that provides an entire suite of testing options to go through this process with.

Get Target Audience Feedback  

Determine what your existing audience thinks of your site by soliciting direct feedback from regular visitors to ensure that you are updating your website to standards that they find to be satisfactory.

Are there features that they like or dislike? Which questions seem to be asked most often that could use more content created to offer solutions that are the most sought-after?

Encourage this feedback by asking for it directly via comment forums, an email campaign, or dedicated polls and surveys.

Research Your Competition  

Don’t get stuck looking at your website with tunnel vision to the point that you ignore what your competitors are up to. Stay competitive in your field by using dedicated tools that can help assist you with conducting research to compare your website to others using specific metrics.

Find out web traffic information for the websites of your biggest competitors, paying close attention to content that they created that has attracted the most people.

You can also find tools that provide details on exactly what you need to do moving forward in order to outrank companies that are similar to yours.

Put the insights that you gather into your own website.

Analysis Your Analytics  

In the same way that you must ana;ize your competitors, you need to track your own site with analytics to figure out which pages on your site are getting the most views and if you have web pages that have high bounce rates of people leaving.

Upgrade Your Keywords  

Picking the right keywords is vital to your website ranking higher in search engines and becoming more visible.

Start is by conducting keyword research, which are those two-to-five-word phrases that potential customers are most likely to type into search engines when they are in need of a company like yours.

To increase your chances of ranking higher, you can use the free SEO tools that help you find the right words and phrases for people to find your website.

Search volumes can always change, so make sure you are pulling in your target audience effectively.

If they aren’t, Google Keyword Planner is a useful tool for checking your site’s main keywords and then create new content using these new targeted keywords to bolster your traffic.

Brand New Content  

In fact, updating your website with brand new high-quality content should be happening whenever possible to keep readers coming back.

If you are in need of strategies to use your website content more effectively, consider starting a separate blog page on your website and rewriting key sections of your site like the About page and the Contact section by optimizing your website’s search engine optimization.

Optimizing your SEO involves using a technical SEO process to make it simpler for your target audience to find your homepage using search engines like Google by revamping your website.

This is the time to start adding more articles, as we previously stated, incorporating current keyword combinations that have been identified as being more useful, putting in new images for which you should write alt text, plus giving your website fresh make-over by building in additional pages that will need to have optimized URLs.

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