Police departments around the nation will be cracking down on unbuckled motorists and passengers as part of the National Click it or Ticket campaign – which begins today.From May 18 – May 31, 2015 law enforcement agencies nationwide will conduct Click It or Ticket campaigns that incorporated zero-tolerance enforcement to increase safety belt use and defend against one of the greatest threats to us all – serious injury or death in traffic crashes.
Click It or Ticket is a high-publicity law enforcement effort that gives people more of a reason to buckle up – the increased threat of a traffic ticket. Most people buckle up for safety. But for some people, it is the threat of the ticket that spurs them to put on a safety belt.
In Click It or Ticket programs, law enforcement agencies are asked to mobilize to focus on safety belt violations and publicize the stepped-up effort through news media and advertising. It is the two-pronged approach that makes these campaigns powerful: Not only are tickets issued to unbelted motorists, but the surrounding publicity ensures that people know they are more likely to get a ticket.