The company is offering this to the babies “as a head start toward their future retirement savings,” says Ann Glover, chief marketing officer for Voya Financial. The program, called Voya Born to Save, is being launched as part of National Save for Retirement Week, she says.
Say what? Already? They just arrived and are still getting used to diapers.
The program is “a reminder that it’s never too early to start saving for retirement,” Glover says. “Any contribution to retirement savings at any age, no matter how big or how small, is a step in the right direction.”
On average, more than 10,000 babies are born each day in the U.S., Glover says. The company is prepared to provide the gift to every baby born today in this country, but parents or guardians of eligible newborns must register for the offer at voya.com/borntosave by Dec. 19. Read more in USAToday.