This is a continuation of an ongoing series of Amazon Seller Performance Related information.

1. The account health dashboard has been improved dramatically the past few weeks. There is an area where you can put your phone number for critical communication from Amazon. This number is who they will call to give you a 24-hour warning before account suspension so make sure its not the same number FBA calls when you open a case (which are normally ignored).

2. New!!!! “Dear Seller, We noticed multiple cases of your ASINs getting merged into an already existing product in the catalog. Amazon aims to create a good customer experience through providing customers with a single detail page per product. Duplicate entries can be avoided by providing accurate product data.

To learn more about our policy on duplicate product listings and how to avoid them, visit the “ASIN Creation Policy” page.”

3. Multiple Sellers have received emails asking for more information to reactivate their account – but their account is in fact live!!! Continue with the appeals process and no need to panic. I think it’s just an error in the communication.

4. MF / SFP sellers. Amazon will really tighten things up next few weeks if you ship late. Please make sure to adjust your handling time to make certain no mistakes happen, or you will be swiftly suspended. The margin of error is less than usual this time of year.

5. Amazon is very strict and has ways of knowing if an insert is included in a box to ask for a review. Anything asking for a positive review on your order (or incentive to add a review) will be seen as review manipulation. You will be at their mercy. Please remove all such inserts even those at FBA, or you’re risking account suspension.

6. Many brands in the battery industry are hiring brand enforcers to protect their brand making outlandish and ridiculous claims. The brands seem to be hiding behind the brand enforcers saying “it’s not us – it’s them.” If this happens, you can make the brand aware that your items are authentic – even if their contact information is not on the RO email. Once they know the items do not violate TM and are told they will be held responsible for the abusive RO claim, they seem to know the brand enforcer is filing the complaint suddenly.

7. If you get suspended for RO complaints, and they list ASINS you never listed, do not get caught up into that. They likely have many more and for a technical nuisance sent you the wrong ASINS. You need to deal with the complaint TYPE they mentioned. You can also let them know to resend the suspension reason as you never listed those ASINS. They likely will send you a new email of the right complaints.

8. Lego has gone wild on Amazon filing multiple RO complaints against MANY sellers when they feel they are being infringed. Check for words that violate as well as if the Toy looks and feels like a LEGO branded item. You also need to check the wording on your packaging.

9. There’s been an uptick is “Used Like New complaints.” It’s an issue with the algorithm and is being worked on. It’s a bit overly sensitive now.

10. There seems to be a high amount of active ASINS that have been hijacked from vendor Central. When you open a case, Amazon says they can’t do anything because “it’s contributed by our retail team (Amazon).” If this happens, you need to try to report the sellers or vendor doing this for detail page tampering. There is no easy path to resolving these yet, unfortunately.

11. There seems to be a high amount of active accounts “under review” for various reasons. If you do a high amount of MF, check if you have a high amount of unshipped orders. If FBA, then check if you have a high amount of unresolved inauthentic complaints you did not send in invoices for.

ED Rosenberg ([email protected] )