[COMMUNICTED] By: L Halevi. Sometimes the best place to hide is in plain sight.

That is definitely the case when it comes to the Watchung Beverage Delivery, which operates from within the very heart of our community, on Swarthmore Avenue in Lakewood, yet has unassumingly been going about business for decades.

Yes, Watchung Beverage delivery, founded by Reuben Berliner in 1903, in the Watchung Mountains, has been faithfully servicing customers for over a century with quality products, stellar customer service and neighborly friendship. Watchung began servicing the Lakewood community in 1976, and eventually relocated its headquarters and main distribution center to Lakewood, and has quietly been a part of the local landscape until today. In 1932, Murray Berliner took over the company as president and it has been run as a family business ever since, by his son, Robert I. Berliner, and currently in the fourth generation, by his grandson Andrew J. Berliner, whose capable leadership of the company has led to its expansion in both water as well as coffee and other product lines. Watchung has always had a heart for the community and has always treated their customers like family.

In the early years, Watchung was a distributor of beer and soda, but in 1963 it turned its focus to the growth of its spring water operation, and has become a leading player in the water industry ever since. Watchung is the exclusive distributor of Poland Spring, Deer Park and other brand name five-gallon bottles in Ocean County as well as in five other surrounding counties, and works vigorously to provide the best water at the most reasonable prices to businesses and families across their service area. “It’s a really simple philosophy”, says Larry Pearl, Chief Marketing & Sales Officer of Watchung, “No matter how large our company becomes, we are rooted in a family mindset, a local mindset, and will always sell our products and services with that in mind”. Indeed, from the brand name waters they sell – Poland Spring, Deer Park, Perrier, just to name a few – to the large variety of Keurig and office coffee and other beverage and break room and cleaning products they have available, the bedrock of the company is rooted in customer satisfaction at all times.

Watchung is currently running a special exclusive promotion for the Lakewood community, where customers can receive free use of a brand new water cooler for their home or business, as well as special pricing options for water to sweeten the pot even further. In many instances, surprisingly, Watchung’s delivery of Poland Spring water will be more affordable than no-frills water available in other places; it is really worth giving them a call and hearing what they have to offer. Call the Watchung office today at 732-363-0567 or visit their website, www.wswdelivery.com, and enter promo code Lake1 to take advantage of this remarkable opportunity.

Watchung appreciates the Lakewood community and is working on many levels to give back more to the community it has been proud to serve for over 40 years, and which it is proud to call home.